Asia's leading online insurance platforms

The right insurance at the right price

About us

EdirectInsure Group operates leading online insurance platforms in Asia, offering non-life insurance to consumers at the price they can afford, in a language they can understand.

We were born in 2015 with the aim to provide people an alternative by buying insurance direct versus through brokers and agents.

Our ambition is to be the best insurer as measured by our customers and employees.

To provide the best online insurance experience, offering our customers the fastest, easiest and most flexible way to get the insurance they need, at the price they can afford, in a language they can understand.

To provide consumers in Asia with the most convenient, comprehensive and customisable insurance experience, offering transparent pricing and protection, and a reliable claims process.

EdirectInsure Group

EdirectInsure Group is headquartered in Hong Kong, the finance hub of Asia. The Group is managed regionally from Hong Kong, and leverages on the city's fintech infrastructure as the base for Product and Technology Development, Finance & Control, Marketing, and regional expansion.
The Group operates a Development Center in Portugal, with a team of over 20 engineers and product specialists, responsible for building the core insurance platform. The Development Center aims to build the most scalable, comprehensive and customisable insurance solutions, using best practices from mature markets and Asia, and attracts the highest calibre technologists.

Frank Thailand

EdirectInsure operates under the Frank.co.th domain in Thailand, with an aim to change the way Thai consumers buy and use motor insurance.

Frank offers customers a premium end-to-end service, from the first online touchpoint, aided by friendly and dedicated customer service, and partnered with one of the most established underwriting partners, Bangkok Insurance, reputed for an excellent level of aftersales and claims service.

https://www.frank.co.th

Frank Taiwan

EdirectInsure operates under the Frankinsure.com.tw domain in Taiwan, with an aim to change the way Taiwanese consumers buy and use motor and travel insurance.

Frankinsure.com.tw aims to provide the most complete online insurance experience, helping our customers find the best insurance plans to suit their needs, and enjoy the most convenient and frictionless experience both online and offline.

https://www.frankinsure.com.tw/
penguin

The penguin embodies the core values of the company

The penguin embodies the core values of the company; it is a friendly, cheerful, and unwaveringly loyal animal, huddling together to protect its flock. Under the water, the penguin shoots through at high speeds with ease.

Team

Our diverse management team has grown businesses globally, with strong focus on Asia, and possesses deep financial services and internet sector expertise.

Gloria Lai

Gloria Lai

Head of Sales Edirect Taiwan

Gloria Lai

Head of Sales Edirect Taiwan

Before joining Edirect Insure Group, Gloria was Senior Vice President at Lazada Group, responsible for the Retail Team.  She focused primarily on Indonesia and Singapore market.

Prior to this, Gloria spent 10 years at Intel and Hewlett-Packard.  She was the Asia Pacific Market Planner at Intel Corporation based in Singapore and she spent the beginning of her career at HP’s Taiwan Development Center.

Gloria holds an MBA from INSEAD with major in Finance.

Harprem

Harprem Doowa

MD Edirect Thailand

Harprem Doowa

MD Edirect Thailand

Currently the Co-founder and MD of E-Direct Thailand. Before this he was the co-founder and MD of Moxy/Orami Thailand growing the company from inception to a valuation of $50 million.

Prior to Moxy/Orami, Harprem was in the financial sector working under the private equities and derivatives division of a local firm where he managed high net-worth individuals and a portfolio over 1 billion THB.

He also holds an MBA from Sasin/Northwestern University with a major in entrepreneurship and international business. He also has a strong operational and sales background.

Stefan

Stefan Bruun

Chief Marketing Officer

Stefan Bruun

Chief Marketing Officer

Stefan is CMO at Edirect Insure Group. He was previously Marketing MD for Southeast Asia at Rocket Internet, and Vice President at Groupon Asia. He has also worked at Morgan Stanley.

Stefan holds a BSc from Copenhagen Business School and has so far started and scaled 24 companies globally.

Antonio

António Castro

Chief Technology Officer

António Castro

Chief Technology Officer

Antonio is a technology addict and an enthusiastic manager. Previously Antonio was Jumia’s CTO @ Africa Internet Group | Rocket Internet, supervising the development of Africa’s largest eCommerce platform. Before that, he was CTO @ UNEDGED, supervising the development of innovative interactive software.

Antonio has extensive management and technical experience. He holds a PhD in Production and Systems Engineering, owns a PMP Certification, issued by the Project Management Institute, and he is a certified Prince2 Practitioner, by APMG International. He is also a Certified Product Owner and a Certified Scrum Master, by the Scrum Alliance.

Stephan

Stephan Tan

Chief Financial Officer

Stephan Tan

Chief Financial Officer

Before becoming Chief Financial Officer of Edirect Insure Group, Stephan was Vice President at Barclays Capital Asia, focusing on Investment Banking advisory to financial institutions. He advised on several M&A transactions, banking IPOs and bond issuances across Asia.

Prior to this, Stephan worked within Corporate Finance at goetzpartners, covering China cross-border M&A, and spent his beginning of his career at Citigroup, Nomura and Sal. Oppenheim in London and Frankfurt.

Stephan holds a Master in Finance from the Goethe University of Frankfurt in Germany.

Marshal

Marshall Kim

Chief Product Officer

Marshall Kim

Chief Product Officer

Before becoming Chief Product Officer of Edirect Insure Group, Marshall was a Director and Head of Product for eBay Australia & New Zealand responsible for their Product, Technology and Design teams. He was also a member on the leadership management team for eBay Australia & New Zealand.

Prior to this, he held various roles during his last 7 years at eBay and PayPal, focussing on driving technology innovations and award winning New Products.

Marshall holds a Master of Business from the University of Sydney Business School and holds a Commission as a graduate from the Royal Military College, Duntroon (Reserves).

Charlotte

Charlotte Bruce

Founder & Managing Director

Charlotte Bruce

Founder & Managing Director

Before becoming Founder & Managing Director of Edirect Insure Group, Charlotte was Co-Founder & Vice President APAC at Quandoo, a commerce platform for restaurants acquired by Recruit Holdings, Japan in 2015. She focused primarily on the Singapore, Hong Kong and Australian markets.

Prior to this, she held roles as Head of Planning, EMEA at Groupon based in Berlin and Regional Vice President based in London. She spent the beginning of her career at Goldman Sachs.

Charlotte holds a PhD in Clinical Neuroscience and a Master of Arts in Natural Sciences from the University of Cambridge.

Opportunity

Insurance in Asia is moving online - we expect online distribution to increase to a USD5bn in GWP per annum market by 2025. Our Group is leveraging technology to drive change in the market through improved customer experience, disintermediation, and data analytics.

SEO Manager

Hong Kong

Head of SEO

Hong Kong

Finance Manager

Taiwan

Marketing Analyst

Hong Kong

Venture Development Analyst

Hong Kong

Quality Assurance Engineer

Portugal

Web Developer

Portugal

Devops / Cloud Engineer

Portugal

Partnerships Manager

Taiwan

Graphics Designer

Hong Kong

Recruiter – HQ

Hong Kong

Sales Operations Analyst

Taiwan

Call Center Manager

Taiwan

Online Sales Representative

Taiwan

Legal / Compliance Manager

Taiwan

Head of Offline Marketing & Branding

Taiwan

Content Marketer

Taiwan

QA Specialist

Taiwan

Sales Team Lead

Taiwan

Customer Service Agent

Taiwan

Recruiter – Taiwan

Taiwan

Financial Analyst

Hong Kong

Venture Development Intern – Taiwan

Taiwan

Venture Development Intern – Thailand

Thailand

Venture Development Intern – Hong Kong

Hong Kong

Senior Accountant

Hong Kong

Product Manager

Portugal

Social Media Manager

Hong Kong

Product Manager

Hong Kong

Online Marketing Manager

Hong Kong

E-Advisor

Thailand

Customer Service Agent

Thailand

Content Marketer

Thailand

Partnerships Manager

Thailand

Graphic Designer

Thailand

UX/UI Designer

Portugal

Contact us

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