Asia's leading online insurance platforms

The right insurance at the right price

About us

EdirectInsure Group operates leading online insurance platforms in Asia, offering non-life insurance to consumers at the price they can afford, in a language they can understand.

We were born in 2015 with the aim to provide people an alternative by buying insurance direct versus through brokers and agents.

Our ambition is to be the best insurer as measured by our customers and employees.

To provide the best online insurance experience, offering our customers the fastest, easiest and most flexible way to get the insurance they need, at the price they can afford, in a language they can understand.

To provide consumers in Asia with the most convenient, comprehensive and customisable insurance experience, offering transparent pricing and protection, and a reliable claims process.

Portugal Hong Kong Thailand

EdirectInsure Group is headquartered in Hong Kong, the finance hub of Asia. The Group is managed regionally from Hong Kong, and leverages on the city's fintech infrastructure as the base for Product and Technology Development, Finance & Control, Marketing, and regional expansion.

The Group operates a Development Center in Portugal, with a team of over 20 engineers and product specialists, responsible for building the core insurance platform. The Development Center aims to build the most scalable, comprehensive and customisable insurance solutions, using best practices from mature markets and Asia, and attracts the highest calibre technologists.

Frank Thailand

EdirectInsure operates under the Frank.co.th domain in Thailand, with an aim to change the way Thai consumers buy and use motor insurance.

Frank offers customers a premium end-to-end service, from the first online touchpoint, aided by friendly and dedicated customer service, and partnered with one of the most established underwriting partners, Bangkok Insurance, reputed for an excellent level of aftersales and claims service.

https://www.frank.co.th

The penguin embodies the core values of the company

The penguin embodies the core values of the company; it is a friendly, cheerful, and unwaveringly loyal animal, huddling together to protect its flock. Under the water, the penguin shoots through at high speeds with ease.

Team

Our diverse management team has grown businesses globally, with strong focus on Asia, and possesses deep financial services and internet sector expertise.

Marshall Kim

Chief Product Officer

Marshall Kim

Chief Product Officer

Before becoming Chief Product Officer of Edirect Insure Group, Marshall was a Director and Head of Product for eBay Australia & New Zealand responsible for their Product, Technology and Design teams. He was also a member on the leadership management team for eBay Australia & New Zealand.

Prior to this, he held various roles during his last 7 years at eBay and PayPal, focussing on driving technology innovations and award winning New Products.

Marshall holds a Master of Business from the University of Sydney Business School and holds a Commission as a graduate from the Royal Military College, Duntroon (Reserves).

António Castro

Chief Technology Officer

António Castro

Chief Technology Officer

Antonio is a technology addict and an enthusiastic manager. Previously Antonio was Jumia’s CTO @ Africa Internet Group | Rocket Internet, supervising the development of Africa’s largest eCommerce platform. Before that, he was CTO @ UNEDGED, supervising the development of innovative interactive software.

Antonio has extensive management and technical experience. He holds a PhD in Production and Systems Engineering, owns a PMP Certification, issued by the Project Management Institute, and he is a certified Prince2 Practitioner, by APMG International. He is also a Certified Product Owner and a Certified Scrum Master, by the Scrum Alliance.

Harprem Doowa

Co-Founder & MD (Thailand)

Harprem Doowa

Co-Founder & MD (Thailand)

Currently the Co-founder and MD of E-Direct Thailand. Before this he was the co-founder and MD of Moxy/Orami Thailand growing the company from inception to a valuation of $50 million.

Prior to Moxy/Orami, Harprem was in the financial sector working under the private equities and derivatives division of a local firm where he managed high net-worth individuals and a portfolio over 1 billion THB.

He also holds an MBA from Sasin/Northwestern University with a major in entrepreneurship and international business. He also has a strong operational and sales background.

Charlotte Bruce

Founder & Managing Director

Charlotte Bruce

Founder & Managing Director

Before becoming Founder & Managing Director of Edirect Insure Group, Charlotte was Co-Founder & Vice President APAC at Quandoo, a commerce platform for restaurants acquired by Recruit Holdings, Japan in 2015. She focused primarily on the Singapore, Hong Kong and Australian markets.

Prior to this, she held roles as Head of Planning, EMEA at Groupon based in Berlin and Regional Vice President based in London. She spent the beginning of her career at Goldman Sachs.

Charlotte holds a PhD in Clinical Neuroscience and a Master of Arts in Natural Sciences from the University of Cambridge.

Opportunity

Insurance in Asia is moving online - we expect online distribution to increase to a USD5bn in GWP per annum market by 2025. Our Group is leveraging technology to drive change in the market through improved customer experience, disintermediation, and data analytics.