Gloria Lai

Head of Sales Edirect Taiwan

Before joining Edirect Insure Group, Gloria was Senior Vice President at Lazada Group, responsible for the Retail Team.  She focused primarily on Indonesia and Singapore market.

Prior to this, Gloria spent 10 years at Intel and Hewlett-Packard.  She was the Asia Pacific Market Planner at Intel Corporation based in Singapore and she spent the beginning of her career at HP’s Taiwan Development Center.

Gloria holds an MBA from INSEAD with major in Finance.

Stefan Bruun

Chief Marketing Officer

Stefan is CMO at Edirect Insure Group. He was previously Marketing MD for Southeast Asia at Rocket Internet, and Vice President at Groupon Asia. He has also worked at Morgan Stanley.

Stefan holds a BSc from Copenhagen Business School and has so far started and scaled 24 companies globally.

Marshall Kim

Chief Product Officer

Before becoming Chief Product Officer of Edirect Insure Group, Marshall was a Director and Head of Product for eBay Australia & New Zealand responsible for their Product, Technology and Design teams. He was also a member on the leadership management team for eBay Australia & New Zealand.

Prior to this, he held various roles during his last 7 years at eBay and PayPal, focussing on driving technology innovations and award winning New Products.

Marshall holds a Master of Business from the University of Sydney Business School and holds a Commission as a graduate from the Royal Military College, Duntroon (Reserves).

António Castro

Chief Technology Officer

Antonio is a technology addict and an enthusiastic manager. Previously Antonio was Jumia’s CTO @ Africa Internet Group | Rocket Internet, supervising the development of Africa’s largest eCommerce platform. Before that, he was CTO @ UNEDGED, supervising the development of innovative interactive software.

Antonio has extensive management and technical experience. He holds a PhD in Production and Systems Engineering, owns a PMP Certification, issued by the Project Management Institute, and he is a certified Prince2 Practitioner, by APMG International. He is also a Certified Product Owner and a Certified Scrum Master, by the Scrum Alliance.

Stephan Tan

Chief Financial Officer

Before becoming Chief Financial Officer of Edirect Insure Group, Stephan was Vice President at Barclays Capital Asia, focusing on Investment Banking advisory to financial institutions. He advised on several M&A transactions, banking IPOs and bond issuances across Asia.

Prior to this, Stephan worked within Corporate Finance at goetzpartners, covering China cross-border M&A, and spent his beginning of his career at Citigroup, Nomura and Sal. Oppenheim in London and Frankfurt.

Stephan holds a Master in Finance from the Goethe University of Frankfurt in Germany.

Harprem Doowa

Co-Founder & MD (Thailand)

Currently the Co-founder and MD of E-Direct Thailand. Before this he was the co-founder and MD of Moxy/Orami Thailand growing the company from inception to a valuation of $50 million.

Prior to Moxy/Orami, Harprem was in the financial sector working under the private equities and derivatives division of a local firm where he managed high net-worth individuals and a portfolio over 1 billion THB.

He also holds an MBA from Sasin/Northwestern University with a major in entrepreneurship and international business. He also has a strong operational and sales background.

Charlotte Bruce

Founder & Managing Director

Before becoming Founder & Managing Director of Edirect Insure Group, Charlotte was Co-Founder & Vice President APAC at Quandoo, a commerce platform for restaurants acquired by Recruit Holdings, Japan in 2015. She focused primarily on the Singapore, Hong Kong and Australian markets.

Prior to this, she held roles as Head of Planning, EMEA at Groupon based in Berlin and Regional Vice President based in London. She spent the beginning of her career at Goldman Sachs.

Charlotte holds a PhD in Clinical Neuroscience and a Master of Arts in Natural Sciences from the University of Cambridge.