Frank.co.th is part of EdirectInsure Group, which operates leading online insurance platforms in Asia, offering online motor and travel insurance to consumers in a way that is Fast, Simple and Yours. Frank.co.th was born in 2016, with the aim of changing how Thai consumers buy their insurance. Our ambition is to be the no. 1 digital insurance broker by providing the best insurance recommendations and experience to our customers.


The Position

A high impact role, overseeing online marketing channels for Frank.co.th. This includes managing KPIs, reporting to C-level management, paid and unpaid marketing strategy and execution, and managing a team.

Your Tasks

  • Marketing budget responsibility
  • Initiate and lead online marketing campaigns: SEO, SEM, GDN, retargeting, Facebook, EDM etc
  • Manage customer acquisition strategy, retention and brand awareness objectives using digital channels
  • Analyse insurance market and industry trends in order to define the most appropriate campaigns and promotional activities
  • Understand and analyze user behavior, and create messaging that best matches user intent
  • Plan & mange marketing materials and digital assets such as testimonials, videos, landing pages
  • Constantly improve marketing performance, efficiency, reach and experiment with new ways to drive growth

Your Profile

  • Bachelor or Master Degree in Marketing, Information System, Business Administration major or related field
  • 3-6 years online marketing work experience (e.g. SEM, SEO, Google Analytics, etc.)
  • Thorough understanding of Google and Facebook algorithm
  • Creative and energetic with good analytical and interpersonal skills
  • Good command of English and Thai
  • Able to work under pressure and meet deadlines requirement
  • Background knowledge in e-commerce business is a plus

What You Can Expect from Us

  • Attractive remuneration package
  • The opportunity to manage and shape your own team
  • Fun and fast-paced working atmosphere with flat hierarchy
  • International team of over 11 nationalities
  • Continuous training and mentoring opportunities
  • A team that will challenge you and help you reach your highest potential

Starting Date: Immediate
Status:
 Full Time
Location:
 Thailand (Hong Kong also considered)
Salary: On application